All the things it’s essential find out about Spanish model Loewe, together with learn how to pronounce Loewe and which is the very best Loewe bag
Loewe is the Spanish royal household’s favourite luxurious model… and rapper A$AP Rocky’s, too.
For nearly two centuries, Loewe has been famend for its beautiful leather-based items. However underneath the artistic route of Jonathan Anderson, Loewe has undergone a radical transformation.
With a brand new brand, a brand new social media technique, new model ambassadors (e.g. A$AP Rocky), and up to date, streetwear-inspired designs, the Spanish vogue home has risen to “cool-status”, whereas nonetheless paying homage to its heritage.
However earlier than we go any additional, let’s tackle the elephant within the room: how do you pronounce Loewe?
Easy methods to pronounce Loewe
In case you’re not sure learn how to pronounce Loewe accurately, then you definately’re not alone!
Loewe itself felt the necessity to tackle this on the model’s web site, in a piece known as “Easy methods to say our identify”:
“[We are] a Spanish model with a German identify, and in German w’s have a v sound, so regardless of the temptation to say it phonetically, the proper pronunciation is actually LO-WEH-VAY”.
Loewe is German for “lion”. However why would a Spanish model have a German identify? Learn on to seek out out…
Historical past of Loewe
The label was based in Madrid in 1846 by a bunch of Spanish craftsmen, as a leathermaking workshop. Nevertheless, it wasn’t till German craftsman Enrique Loewe Roessberg took the helm in 1876 that the model as we all know it right this moment was born.
In 1905, King Alfonso XIII and Queen Victoria Eugenia bestowed Loewe the title of “Provider to the Royal Courtroom”. The model’s purses comprised of crocodile and iguana pores and skin had been thought-about the epitome of luxurious and class—Ernest Hemingway is claimed to have gifted Ava Gardner a Loewe Amazona bag. Different well-known clients embrace Marlene Dietrich, Rita Hayworth, and Sophia Loren.
In 1965, Loewe launched its ready-to-wear line. In 1996, the model was acquired by the LVMH group.
British designer Jonathan Anderson, founding father of JW Anderson, was appointed artistic director of Loewe in 2013. To rejoice the model’s heritage and dedication to craft, in 2016 Anderson established the internationally acclaimed Loewe Basis Craft Prize, which seeks and rewards artistic excellence and innovation.
The model stays a favourite amongst Spanish royalty: Queen Sofia and Queen Letizia of Spain each boast a big Loewe assortment.
Iconic Loewe luggage
Now that you realize the historical past and learn how to pronounce Loewe, get to know its unbelievable purse lineup.
At this time, Loewe’s assortment of baggage for girls consists of iconic shapes such because the Puzzle, the Flamenco, and the Amazona.
Launched in 2015 as Jonathan Anderson’s debut bag, right this moment the Puzzle bag is the model’s most recognizable design, an it-bag liked by the likes of Beyoncé, Sienna Miller, and Julianne Moore. The Puzzle bag has a particular cuboid form, and could be conveniently folded fully flat. It is available in a variety of hues and sizes, and it’s obtainable for each women and men.
The Amazona is one other iconic design—initially launched in 1975, this bag has been reintroduced solely just lately. For Loewe’s 175th anniversary, Jonathan Anderson launched two new variations of this bag, the Amazona 19 Sq. and Amazona 28. Impressed by the Greek delusion of the Amazons, the Amazona symbolizes highly effective femininity.
The Flamenco clutch was additionally launched within the Nineteen Seventies, and reintroduced in 2010. That includes an unstructured silhouette and drawstring ties to cinch it closed, this bag is exquisitely stylish and female. The Flamenco clutch is offered in a variety of colours and supplies, together with raffia, shearling, and Mongolian goat.
One other bag we love this season is the Woven Basket bag. This bag is crafted from surplus leather-based–leather-based that will in any other case be discarded. Learn extra on sustainable vogue. The Woven Basket bag includes a distinctive checkerboard impact, created by the meticulously woven calfskin strips.
At italist, we feature a wide array of Loewe luggage for girls and Loewe luggage for males, together with the Puzzle bag. Store italist and save as much as 40% off native retail pricing.